In the field

In the field.

Activations, partnerships, and tests — what we tried, what we learned, and who we built it with.

Africa Week @ Norrsken

Africa Week @ Norrsken

70 Creatives Engaged

Inzira presented at a co-creation session titled "Building a Thriving Creative Economy in Rwanda" alongside the Minister of State for the Ministry of Youth and Arts and HEVA Fund, convened by Illume.

In collaboration with Illume, Inzira hosted a Masterclass titled "Financing Creativity: Preparing for Investment and Growth" facilitated by HEVA Fund.

Visit Rwanda x PFL

Visit Rwanda x PFL

4 Creatives Supported

Visit Rwanda had an exciting partnership with PFL Africa to host the first MMA fight in East Africa. As part of this partnership, Visit Rwanda collaborated with 4 Rwandan designers to create bespoke pieces for four fighters headlining the main event fight.

The objective was to promote Rwandan talent and position Rwanda as a hub for creativity and style while amplifying Visit Rwanda's brand presence around the PFL Africa event.

Music & Friends

Music & Friends

10 Creative Businesses Supported
500 Attendees

Music & Friends Vol. 4 brought together 10 creative businesses across a single activation, including creatives with disabilities and practitioners based outside Kigali. We tested whether a curated multi-discipline showcase could generate both commercial visibility and cross-sector relationships.

It did — and the format is now informing how we design market access programming.

Somnia Drive-In

Somnia Drive-In

22 Entrepreneurs Supported
420 Attendees

Kigali's first large-scale outdoor cinema experience designed to provide a unique social entertainment platform under the open sky at the Expo Grounds.

The concept blends classic drive-in cinema with immersive activities, food and beverage experiences, performance arts, and community-building elements; helping diversify Kigali's entertainment landscape and reinforce its status as a cultural hub in East Africa.

British High Commission

British High Commission

7 Creative Entrepreneurs Supported

We supported 7 designers in the project titled "The Communition" as part of the larger Rwanda Fashion Entrepreneurs Programme (RFEP). This project saw the 7 designers design outfits for the British High Commissioner in the lead up to the King's Birthday.

The winning designs were worn by the High Commissioner at the event celebrating the King's Birthday and all designs were displayed exhibition style at the party.